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Products & Ingredients

GoodBelly Unveils Redesigned Packaging

By: Lisa Olivo

, Rodman Media

GoodBelly, Boulder, CO, a line of probiotic drinks designed to naturally renew digestive health, has unveiled new packaging for its complete line of products: By The Glass Multi-Serving Cartons, PlusShot, SuperShot and StraightShot. The updated packaging features new product names and highlights each flavor’s ingredients with colorful illustrations and animated graphics atop a bold black background. In addition, specially designed badges bring focus to key product attributes, including nutritional benefits like non-GMO, dairy-free, soy-free, vegan and kosher certifications.
 
“We believe that what you eat and drink has a direct impact on your overall health, which is why we’re committed to creating functional beverages in exciting flavors that are easy to drink and absolutely delicious,” said Alan Murray, CEO of GoodBelly. “Our new packaging makeover reflects our brand’s playful energy while bringing the real ingredients and spirited flavor profiles to light, right on the front of the packaging.”
 
The rebranded packaging will hit store shelves starting early 2015 on all GoodBelly probiotic drinks, which consumers can find under new names: PlusShot (formerly GoodBelly+), SuperShot (formerly BigShot50), By The Glass Multi-Serving Cartons (Quarts) and existing StraightShot.

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